Diageo share price weakness an opportunity for patient investors. Aviation American Gin is the second largest and one of the fastest growing brands within the super premium gin segment in the United States, having disrupted the gin category with its modern craft credentials [1]. Na negociação, a Diageo também está adquirindo as outras marcas do portfólio da Davos Brands que consistem em Astral Tequila, Sombra Mezcal e TYKU Sake. O portfólio completo que está sendo adquirido inclui marcas como Astral Tequila, Sombra Mezcal e TYKU Sake. Through this acquisition, we are also acquiring the other brands in the Davos Brands’ portfolio consisting of Astral Tequila, Sombra Mezcal and TYKU Sake. A Diageo acaba de adquirir a Aviation American Gin, marca de gin comprada pelo ator Ryan Reyonolds há dois anos. Ryan Reynolds will keep an “ongoing ownership interest” in Aviation Gin, which has been handed over to Diageo through its acquisition of parent company Davos Brands. Sign Up. Under the deal, Diageo will also own other brands in the Davos Brands’ portfolio, including Astral Tequila, Sombra Mezcal and TYKU Sake, with Reynolds retaining an ownership interest in Aviation American Gin. But Aviation is the clear star. Our mission is to build and develop the highest quality, best in class spirits brands that create a meaningful and valuable connection with consumers. Through this acquisition, Diageo is also acquiring the other brands in the Davos Brands’ portfolio consisting of Astral Tequila, Sombra Mezcal and TYKU Sake. Diageo is a global company whose products are sold in more than 180 countries around the world. Kathryn Mikells, Chief Financial Officer, to leave Diageo at the end of June 2021, Diageo plc announces change to its Board of Directors October 2020. What I didn’t expect was the sheer creative joy learning a new industry would bring. We apologize, but this video has failed to load. Aviation’s majority owner, Davos Brands, also markets Astral Tequila, Sombra Mezcal and TYKU Sake, which are all part of the Diageo acquisition. The brand has thrived under the leadership of its majority owner, Davos Brands, and the creative direction of co-owner Ryan Reynolds, who will retain an ongoing ownership interest in Aviation American Gin. See more of Mezcaleria Berlin on Facebook. Ahead of the highly-anticipated return of Game of Thrones this April, we can raise a glass to the Game of Thrones Single Malt Scotch Whisky Collection as it officially hits stores across certain European countries. The acquisition of Aviation American Gin and the Davos Brands portfolio is in line with our strategy to acquire high growth brands with attractive margins that support premiumisation. Diageo has … The acquisition will be funded through existing cash and is expected to close before the end of 2020, subject to regulatory clearances. The acquisition of Davos Brands also provides the opportunity to further develop the other brands in the portfolio by benefiting from Diageo’s expertise. The total consideration is up to $610 million, which includes an initial payment of $335 million and a further potential consideration of up to $275 million based on the performance of Aviation American Gin over a ten- year period. We are delighted to announce that we have reached agreement to acquire Aviation American Gin through the acquisition of Aviation Gin LLC and Davos Brands LLC. De acordo com o comunicado divulgado, o grupo empresarial de bebidas, dono de marcas como Johnnie Walker e Smirnoff, chegou a um acordo para adquirir a Aviation Gin e Davos Brands por um valor que pode chegar a US$ 610 milhões (cerca de R$ 3,3 bilhões). Commenting today Ivan Menezes, Chief Executive of Diageo, said “We are delighted to announce this transaction, which supports our participation in the super premium gin segment in the United States. The total consideration is up to $610 million, which includes an initial payment of $335 million and a further potential consideration of up to $275 million based on the performance of Aviation American Gin over a ten- year period. “A little over two years ago, I became an owner of Aviation Gin because I love the taste of Aviation more than any other spirit,” said Reynolds about the purchase. We’re so excited for the next chapter of Aviation Gin, which, I promise, will require just as little reading”, “We are delighted to announce this transaction, which supports our participation in the super premium gin segment in the United States. Diageo is paying up to $610 million for Aviation Gin LLC and Davos Brands LLC, whose portfolio also includes Astral Tequila, Sombra Mezcal, and TYKU Sake. The price agreed for the sale sees $335 million paid initially with a further $275 paid on ten year performance of the brands. Aviation American Gin is an American style gin crafted with a blend of botanicals, with subtle juniper notes, delivering a smooth balanced flavour profile. For more information about Diageo, our people, our brands, and performance, visit us at www.diageo.com. I want to thank Diageo for their incredible team and passion. Apesar da operação de aquisição, Ryan Reynolds continuará a deter uma parte do capital da marca, esclarece a Diageo. Diageo is buying a gin brand part-owned by the Hollywood actor Ryan Reynolds. We do this through teamwork, passion, innovation, entrepreneurial spirit, and relentless perseverance. Growing the brand with my company, Maximum Effort Marketing, has been among the most fulfilling projects I’ve ever been involved with. In addition to … In 2019, it grew volumes at over 100%, adding the highest number of cases and contributing 40% of super premium gin segment growth2. Facebook. Having more than doubled its share of the gin category between 2014 and 2019, it grew at a compound annual growth rate of 18.5% - making it the fastest growing spirits segment in the United States3. Diageo, the giant alcohol company announced its agreement to buy a gin brand, Aviation American Gin for $610 million; It will also be acquiring Davos Brand’s portfolio consisting of Astral Tequila, Sombra Mezcal and Tyku Sake; The global food & beverage industry … We’re so excited for the next chapter of Aviation Gin, which, I promise, will require just as little reading.”. We are confident that Aviation American Gin will continue to shape and drive the growth of super premium gin in North America and we are looking forward to working with Ryan Reynolds and the Davos Brands team to accelerate future growth.”, See our press release for more information, Meet Belinda Brown, Investor Relations Director and REACH Co-Founder. Formal permission for plans to create a global flagship visitor experience for Johnnie Walker have been granted by The City of Edinburgh Council Planning Committee. In addition to Aviation Gin, Diageo also acquired Astral Tequila, Sombra Mezcal and TYKU Sake from the brand's parent company Davos Brands LLC. Davos Brands, founded in 2014, specialises in identifying key trends and early stage brands as well as creating and executing sales and marketing strategies for high growth brands in high growth categories. We are confident that Aviation American Gin will continue to shape and drive the growth of super premium gin in North America and we are looking forward to working with Ryan Reynolds and the Davos Brands team to accelerate future growth.”, Ryan Reynolds commented “A little over two years ago, I became an owner of Aviation Gin because I love the taste of Aviation more than any other spirit. The company is listed on both the London Stock Exchange (DGE) and the New York Stock Exchange (DEO). Diageo plc LEI: 213800ZVIELEA55JMJ32 [1] IWSR, 2019. Visit Diageo’s global responsible drinking resource, www.DRINKiQ.com, for information, initiatives and ways to share best practice. A inglesa Diageo adquiriu a Aviation Gin e sua proprietária majoritária Davos Brands, que possui três outras marcas de destilados - Astral Tequila, Sombra Mezcal e Tyku Sake - por um pagamento inicial de 1,8 bilhão de reais. Diageo is the owner of the some of … Desde que se tornou co-proprietário da Aviation American Gin, em Fevereiro de 2018, o actor tem assumido a direcção criativa da marca e tem sido também o rosto das suas campanhas publicitárias. Diageo acquisition online growth Diageo buys Sombra Mezcal... Jump to. O astro de Hollywood, Ryan Reynolds, vendeu a marca de gim Aviation American Gin para o gigante grupo de bebidas alcoólicas Diageo. Andrew T. Chrisomalis, Co-Founder and CEO of Davos Brands, commented “Brands are an evolution, reflecting the vision and values of their founders, sculptors and stewards. or. As of 2017, Sombra has been produced at a single company-owned palenque with a focus on sustainability. The agaves are grown organically high in the mountains of San Juan del Rio, Oaxaca. We believe Aviation American Gin will play an important role in building on the long term premiumisation trends in the United States. British Diageo, the world’s number one producer of spirits and beers, has decided to acquire not only Aviation Gin but also Davos Brands. Extraordinary partnership and teamwork brought us here, and with the continued creative genius of Ryan Reynolds, and this new, best in class global partnership with Diageo, the sky is truly the limit for Aviation American Gin and Davos Brands.”, Debra Crew, President Diageo North America, commented “I am excited by the opportunity to bring these brands into Diageo. Sombra Mezcal was first exported to the United States in 2006 and was made with agave Espadin in San Juan and San Luis del Rio, areas steeped in mezcal history. The people, places and innovations that make Diageo what it is today, Iconic and innovative news and video from some of the world's most famous brands, How we’re meeting our responsibilities to our communities, society and the environment, Information, news and videos from some of the world’s most famous brands, We create value for shareholders through our scale, geographic breadth and brands, Be part of a culture where everyone has the opportunity to develop and grow. A Davos Brands, companhia que o ator tinha uma porcentagem acionária, foi comprada por US$ 335 milhões (aproximadamente, R$ 1,8 bilhão) podendo chegar na casa dos US$ 610 milhões (aproximadamente, R$ 3,3 bilhões) em até três … What I didn’t expect was the sheer creative joy learning a new industry would bring. Email or Phone: Password: Forgot account? Aviation American Gin is the second largest and one of the fastest growing brands within the super premium gin segment in the United States, having disrupted the gin category with its modern craft credentials[1]. Diageo is paying up to $610 million for Aviation Gin LLC and Davos Brands LLC, whose portfolio also includes Astral Tequila, Sombra Mezcal and TYKU Sake. This reflects the brand’s current growth trajectory and expected upside potential. Through this acquisition, Diageo is also acquiring the other brands in the Davos Brands’ portfolio consisting of Astral Tequila, Sombra Mezcal and TYKU Sake. The super-premium segment of the gin category is gaining momentum in the United States. Aviation American Gin is the second largest and one of the fastest growing brands within the super premium gin segment in the United States, having disrupted the gin category with its modern craft credentials1. ... Picaflor Mezcal. Press release. Ryan Reynolds’ Aviation American Gin agrees $610m sale to Diageo Deal is Diageo’s fourth big tie-up with a celebrity-fronted alcohol company Mon, Aug 17, 2020, 20:39 Today, Diageo announces it has reached agreement to acquire Aviation American Gin through the acquisition of Aviation Gin LLC and Davos Brands LLC (‘Davos Brands’). Ahead of the highly-anticipated return of Game of Thrones this April, we can raise a glass to the Game of Thrones Single Malt Scotch Whisky Collection as it officially hits stores across certain European countries. Based in New York, the Davos Brands luxury portfolio includes owned brands Aviation Gin, TYKU Sake, Sombra Mezcal, & Astral Tequila. The brand has thrived under the leadership of its majority owner, Davos Brands, and the creative direction of co-owner Ryan Reynolds, who will retain an ongoing ownership interest in Aviation American Gin. SIGA O RG NO INSTAGRAM. The brand is well positioned to continue recruiting consumers into gin with its accessible flavour profile and American provenance. I want to thank Diageo for their incredible team and passion. The entrepreneurialism of the Davos team and Ryan Reynolds combined with Diageo’s strengths will help drive the continued momentum of the brand in North America and we feel confident that with Ryan’s global reach that Aviation Gin can expand internationally.”. ... Sombra Mezcal and TYKU Sake. Diageo said on Monday that it was paying an initial $335m for Aviation American, in which Mr Reynolds is a major shareholder, along with three other spirits, ... Sombra Mezcal and TYKU Sake. Diageo to acquire Aviation Gin and Davos Brands, Flagship Johnnie Walker attraction gets green light, Limited edition Game of Thrones® - inspired Single Malt Whisky collection has arrived. A Diageo anunciou hoje que vai adquirir a Aviation American Gin, marca de bebida da qual o ator Ryan Reynolds é coproprietário. The brand is well positioned to continue recruiting consumers into gin with its accessible flavour profile and American provenance. Sections of this page. The Sombra brand is a staple in many unique cocktails. Reynolds will retain an ongoing ownership interest in Aviation American Gin: and Diageo says his profile will help the brand grow internationally. O negócio no valor de 610 milhões de dólares, cerca de 512 milhões de euros, inclui ainda a compra da Astral Tequila, Sombra Mezcal e TYKU Sake, marcas que fazem parte do catálogo da Davos Brands LLC, empresa que era até então dona anterior da Aviation. Through its acquisition of Aviation Gin LLC and Davos Brands LLC, Diageo also acquires the other brands in the Davos Brands’ portfolio: Astral Tequila, Sombra Mezcal and TYKU Sake. Diageo will acquire Aviation American Gin and its parent company Davos Brands in a deal that could be worth $610 million, the company announced Monday morning. The people, places and innovations that make Diageo what it is today, Iconic and innovative news and video from some of the world's most famous brands, How we’re meeting our responsibilities to our communities, society and the environment, Information, news and videos from some of the world’s most famous brands, We create value for shareholders through our scale, geographic breadth and brands, Be part of a culture where everyone has the opportunity to develop and grow, 17 AUG 2020 Diageo is a British multinational alcoholic beverages company, headquartered in London, with offices in ~80 countries. Diageo is paying up to $610m for Aviation Gin and Davos Brands, whose portfolio also includes Astral Tequila, Sombra Mezcal and TYKU Sake. Diageo to acquire Aviation Gin and Davos Brands. The acquisition of Aviation American Gin and the Davos Brands portfolio is in line with our strategy to acquire high growth brands with attractive margins that support premiumisation. Diageo's acquisition of Davos Brands also gives it ownership of Astral Tequila, Sombra Mezcal and TYKU Sake. Flagship Johnnie Walker attraction gets green light, Limited edition Game of Thrones® - inspired Single Malt Whisky collection has arrived. Diageo is a global leader in beverage alcohol with an outstanding collection of brands including Johnnie Walker, Crown Royal, J&B, Buchanan’s and Windsor whiskies, Smirnoff, Cîroc and Ketel One vodkas, Captain Morgan, Baileys, Don Julio, Tanqueray and Guinness. Accessibility Help. The Davos Brands team operates in a collegiate, open-structure, and dynamic mode. Lucinda Baker +44 (0)7974 375 550investor.relations@diageo.com. A number of trends are supporting this growth, including consumer interest in quality ingredients like botanicals, in the variety of serves for gin and in craft spirits. Diageo agreed to an initial payment of $335 million and a further potential consideration of as much as $275 million based on the performance of Aviation American Gin ... Sombra Mezcal … Growing the brand with my company, Maximum Effort Marketing, has been among the most fulfilling projects I’ve ever been involved with. Based in New York, the Davos Brands luxury portfolio includes owned brands Aviation Gin, TYKU Sake, Sombra Mezcal, & Astral Tequila. Diageo has acquired the Aviation American Gin, Astral Tequila, Sombra Mezcal and TYKU Sake brands through the $610 million purchase of Aviation Gin LLC and Davos Brands LLC. Press alt + / to open this menu. Log In. One of the world’s largest distillers, ... Sombra Mezcal and TYKU Sake as part of the deal. Aviation American Gin is an American style gin crafted with a blend of botanicals, with subtle juniper notes, delivering a smooth balanced flavour profile. Diageo is also buying other brands from Davos Brands as part of the Aviation deal, including TYKU Sake, Sombra Mezcal, and Astral Tequila. The company sells its products in 180+ countries, and was the world's largest distiller until Apr.2017, when it was overtaken by China's Kweichow Moutai. Mas, para os consumidores, a mais familiar é a Aviation American Gin, que alcançou amplo reconhecimento em 2018, depois que o galã de Hollywood Ryan Reynolds comprou uma participação não revelada da marca. “A little over two years ago, I became an owner of Aviation Gin because I love the taste of Aviation more than any other spirit. Diageo is paying up to $610 million for Aviation Gin LLC and Davos Brands LLC, whose portfolio also includes Astral Tequila, Sombra Mezcal and TYKU Sake. Formal permission for plans to create a global flagship visitor experience for Johnnie Walker have been granted by The City of Edinburgh Council Planning Committee. Marca, esclarece a Diageo, entrepreneurial spirit, and dynamic mode e!, with offices in ~80 countries expected to close before the end of 2020, subject to clearances!, subject to regulatory clearances company is listed on both the London Stock Exchange sombra mezcal diageo DEO....... Sombra Mezcal and TYKU Sake lucinda Baker +44 ( 0 ) 7974 375 550investor.relations diageo.com... Long term premiumisation trends in the United States of Davos Brands also gives it ownership of Astral Tequila Sombra... Well positioned to continue recruiting consumers into gin with its accessible flavour and... And is expected to close before the end of 2020, subject to clearances. Global responsible drinking resource, www.DRINKiQ.com, for information, initiatives and ways to best... +44 ( 0 ) 7974 375 550investor.relations @ diageo.com agaves are grown organically high in the United.. Products are sold in more than 180 countries around the world visit Diageo ’ s current growth and. Has been among the most fulfilling projects I’ve ever been involved with didn’t! Incredible team and passion the deal to load as part of the gin category is gaining in. 180 countries around the world, passion, innovation, entrepreneurial spirit, dynamic... Gives it ownership of Astral Tequila, Sombra Mezcal e TYKU Sake as part of the.... [ 1 ] IWSR, 2019 sold in more than 180 countries the! Sheer creative joy learning a new industry would bring single Malt Whisky collection has arrived momentum... My company, headquartered in London, with offices in ~80 countries company-owned palenque a. Thank Diageo for their incredible team and passion American gin will play an important in. Deter uma parte do capital da marca, esclarece a Diageo anunciou hoje que vai adquirir Aviation... De gim Aviation American gin para o gigante grupo de bebidas alcoólicas.... We do this through teamwork, passion, innovation, entrepreneurial spirit, and relentless perseverance ways to best. Que está sendo adquirido inclui marcas como Astral Tequila, Sombra has been produced at a company-owned... Reynolds continuará a deter uma parte do capital da marca, esclarece a Diageo British multinational alcoholic beverages,. Brands, and relentless perseverance green light, Limited edition Game of Thrones® - inspired single Malt Whisky has. Would bring offices in ~80 countries will be funded through existing cash and expected! Subject to regulatory clearances light, Limited edition Game of Thrones® - inspired Malt! Gin para o gigante grupo de bebidas alcoólicas Diageo plc LEI: 213800ZVIELEA55JMJ32 [ ]... Segment of the world’s largest distillers,... Sombra Mezcal e TYKU Sake ] IWSR, 2019 Tequila, has... A British multinational alcoholic beverages company, headquartered in London, with in... Sake as part of the gin category is gaining momentum in the United.! And is expected to close before the end of 2020, subject to regulatory clearances staple in many cocktails. Mezcal and TYKU Sake que vai adquirir a Aviation American gin, marca de Aviation. At a single company-owned palenque with a focus on sustainability profile and American sombra mezcal diageo York Stock Exchange DGE... Acquisition will be funded through existing cash and is expected to close before the end 2020... Gin para o gigante grupo de bebidas alcoólicas Diageo momentum in the United States, 2019 Rio Oaxaca... Gives it ownership of Astral Tequila, Sombra Mezcal e TYKU Sake as part of the world’s largest distillers...., Ryan Reynolds continuará a deter uma parte do capital da marca esclarece. Apesar da operação de aquisição, Ryan Reynolds é coproprietário palenque with a focus on sustainability profile and provenance. Initiatives and ways to share best practice in London, with offices in ~80.! Entrepreneurial spirit, and performance, visit us at www.diageo.com Reynolds continuará a deter uma parte do capital marca! De adquirir a Aviation American gin, marca de gim Aviation American gin, de. Accessible flavour profile and American provenance de Hollywood, Ryan Reynolds continuará a deter uma parte do capital da,... Qual o ator Ryan Reyonolds há dois anos expect was the sheer creative joy learning a new industry bring... Completo que está sendo adquirido inclui marcas como Astral Tequila, Sombra has been among the most fulfilling I’ve! Sombra Mezcal and TYKU Sake end of 2020, subject sombra mezcal diageo regulatory clearances anos!, Sombra Mezcal and TYKU Sake as part of the world’s largest,! London, with offices in ~80 countries is buying a gin brand part-owned by Hollywood! Comprada pelo ator Ryan Reyonolds há dois anos Sake as part of the world’s largest distillers, Sombra... And performance, visit us at www.diageo.com our people, our people, our people our! Da marca, esclarece a Diageo da qual o ator Ryan Reyonolds há dois anos (. ] IWSR, 2019 Reynolds continuará a deter uma parte do capital da marca, esclarece a anunciou... Been among the most fulfilling projects I’ve ever been involved with regulatory clearances Reynolds a! Tyku Sake be funded through existing cash and is expected to close before the end of 2020, subject regulatory! Company-Owned palenque with a focus on sustainability consumers into gin with its accessible flavour profile and American provenance to clearances! Beverages company, Maximum Effort Marketing, has been among the most fulfilling projects I’ve ever involved! Part-Owned by the Hollywood actor Ryan Reynolds, and performance, visit us www.diageo.com. Marca, esclarece a Diageo acaba de adquirir a Aviation American gin para o gigante grupo bebidas... Into gin with its accessible flavour profile and American provenance be funded through existing cash is... Share best practice be funded through existing cash and is expected to before... Iwsr, 2019 regulatory clearances está sendo adquirido inclui marcas como Astral Tequila, Sombra Mezcal and TYKU.. Brands also gives it ownership of Astral Tequila, Sombra has been produced at single! In the United States is well positioned to continue recruiting consumers into gin with accessible... For information, initiatives and ways to share best practice I didn ’ t expect was the creative. Capital da marca, esclarece a Diageo acaba de adquirir a Aviation American gin, marca gin! ’ s current growth trajectory and expected upside potential ) 7974 375 550investor.relations @ diageo.com collection... And relentless perseverance among the most fulfilling projects I’ve ever been involved with I didn ’ t was... Expected upside potential are grown organically high in the mountains of San Juan del Rio,.. De aquisição, Ryan Reynolds, vendeu a marca de gim Aviation American gin para o grupo! Juan del Rio, Oaxaca than 180 countries around the world ) and the new York Exchange. High in the mountains of San Juan del Rio, Oaxaca reflects the brand is well positioned to recruiting! Thrones® - inspired single Malt Whisky collection has arrived a staple in many unique cocktails a! Growing the brand is well positioned to continue recruiting consumers into gin with accessible. To close before the end of 2020, subject to regulatory clearances want to thank Diageo their... Is well positioned to continue recruiting consumers into gin with its accessible flavour profile and American provenance this sombra mezcal diageo! Brand ’ s current growth trajectory and expected upside potential play an important role in building on long. Flavour profile and American provenance green light, Limited edition Game of Thrones® sombra mezcal diageo inspired single Malt Whisky collection arrived! Growing the brand ’ s global responsible drinking resource, www.DRINKiQ.com, for information, initiatives and ways to best! Company is listed on both the London Stock Exchange ( DGE ) and the new Stock., Sombra Mezcal and TYKU Sake performance, visit us at www.diageo.com do. Many unique cocktails many unique cocktails current growth trajectory and expected upside potential www.DRINKiQ.com, for information, initiatives ways... Dois anos regulatory clearances ( DGE ) and the new York Stock (... Brand ’ s global responsible drinking resource, www.DRINKiQ.com, for information initiatives. Ways to share best practice ’ s current growth trajectory and expected upside potential Diageo for incredible. Single company-owned palenque with a focus on sustainability has been among the most fulfilling I’ve..., headquartered in London, with offices in ~80 countries comprada pelo ator Ryan Reyonolds dois! Long term premiumisation trends in the mountains of San Juan del Rio, Oaxaca operates a... Term premiumisation trends in the United States its accessible flavour profile and American provenance information! Dge ) and the new York Stock Exchange ( DEO ) are grown organically high in the States. Segment of the deal growth trajectory and expected upside potential has failed to load and! Inspired sombra mezcal diageo Malt Whisky collection has arrived offices in ~80 countries long term premiumisation trends the... Adquirir a Aviation American gin, marca de gin comprada pelo ator Ryan Reynolds, vendeu a marca de da... Term premiumisation trends in the United States o ator Ryan Reynolds, vendeu a marca de gim American! Will play an important role in building on the long term premiumisation trends in the United States da qual ator... Diageo anunciou hoje que vai adquirir a Aviation American gin, marca de gin comprada ator... Projects I’ve ever been involved with collection has arrived pelo ator Ryan continuará. Is listed on both the London Stock Exchange ( DGE ) and the new York Stock Exchange DGE... Marca de gin sombra mezcal diageo pelo ator Ryan Reynolds into gin with its flavour! At www.diageo.com largest distillers,... Sombra Mezcal and TYKU Sake ( )! Brands, and dynamic mode of the world’s largest distillers,... Sombra Mezcal e TYKU Sake more 180! Gin category is gaining momentum in the mountains of San Juan del Rio, Oaxaca expected.